Interesting post on MoCo News, talking about Blyk, the virtual mobile network for 16-25 year olds (and they need proof of age before you join) has gathered 28,000 subscribers in the roughly five months since they launched (the target is 100,000 after twelve months in operation). The aim of the company is to get a rich vein of users that are particularly attractive to advertisers, and then generate a (substantially greater) income stream by acting as an advertising middle man. The problem is a simple one – advertisers may talk about getting to certain parts of the market, but present … Continue reading Sniper or Shotgun – Reach and Targeting in Web 2.0 Advertising
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Sniper or Shotgun – Reach and Targeting in Web 2.0 Advertising
Interesting post on MoCo News, talking about Blyk, the virtual mobile network for 16-25 year olds (and they need proof of age before you join) has gathered 28,000 subscribers in the roughly five months since they launched (the target is 100,000 after twelve months in operation). The aim of the company is to get a rich vein of users that are particularly attractive to advertisers, and then generate a (substantially greater) income stream by acting as an advertising middle man. The problem is a simple one – advertisers may talk about getting to certain parts of the market, but present … Continue reading Sniper or Shotgun – Reach and Targeting in Web 2.0 Advertising