My Expectations Veer Into Obscurity

Today’s single bullet comes from the Urban Dictionary

Mevio: The act of renaming a company / business thinking that the new name will make up for fact the business model was either flawed or poorly executed.
That Web 2.0 company just laid-off 25% of their staff and now they are going to Mevio their name in hopes of bringing in new investors.

Me? I’m off to Woolies to pick up the Rock Mevio All In One Media Centre, but I’ll leave you with this idea (beyond the fact that it’s interesting anagram of Vimeo)

Names are for show, content makes the dough.

…As witnessed by Ron Bloom’s quote on Mashable that the company will be “[in] possible profitability by the end of this year.”