Step One To Blogging… Listen

One more thing from Blog World Expo, this time on IT-Pro, and what business and enterprise could learn from the conference attendees…

While blogs are still considered to be written by individuals from their own viewpoints, a number of companies have presence online in this space – and it’s proving to be a worthwhile investment.

That was among the messages from the many professional and corporate bloggers at the recent Blog World Expo. Indeed, at one time, a corporate website was the exception, not the rule. This has obviously changed, and most people expect businesses to become more involved in blogging and associated aspects of social media over the next few years. However, most companies simply do not have the experience of blogging technology and of dealing with the reader community.

From the growing enterprise blogging sector, the guidance is clear: listening is an important first step.

The full article is on IT-Pro.