What is the Secret of SXSW?

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Apart from those people who will be heading to the scrum of Barcelona the Mediterranean shores for the GSM World Conference, many of us in the online world have SXSW Interactive marked in our calendars. Why you don’t have SXSW Film and SXSW Music marked as well I don’t know…

Anyway – more people are asking around for advice about the Austin based conference; why should I go? What should I expect? What will I be able to do there? Where are all the really cool parties going to be? How do i make the best use of my time there?

And most importantly, who else is going?

I shall address these issues, and my tips to improve your SXSW experience nearer March (so you’ll just need to subscribe to my site or keep reading), bar one piece of advice, which you might want to act on now.

You will be walking a lot in Austin, so make sure you have a comfy pair of shoes or boots. And make sure they are broken in before you leave! My first SXSW my boots were only partially broken in, and I spent the last half of the conference walking on a cushion of plasters and raw flesh.

But the title of this post was not advice for SXSW, but the secret of SXSW. Okay, if you promise to be quiet…

…goatees.

 

See you in Austin!