I think that this weekâ€™s UK Charts pretty much answers the question of what happens to Jade Ewen post Eurovision. Around Europe, her Eurovision song â€œItâ€™s My Timeâ€ charted at #75 (Germany), #34 (Sweden) and #75 (Switzerland).
Becoming a success in Europe was one option after her appearance in the song Contest with the Lloyd Webber/Warren penned song. The other was to become a big name in the UK. Unfortunately the bottom line, chart success and single sales, hasnâ€™t happened. She entered the Top 50 last week at #27, and this week has dropped out of the Top 75. Not good.
One of the reasons for the relatively good showing of the UK in this yearâ€™s Eurovision was the promotional efforts around the continent, and this was primarily driven by her record company. Alongside the involvement of a top song-writing team and the credible media reports in the UK, Colin Barlow and the support of Polydor was key.
And if you think thatâ€™s par for the course, glance over at Alexander Rybak â€“ probably one of the most commercially successful Eurovision songs across Europe since Katrina and the Waves. Top 10 in the UK (through digital downloads, not even an official release), number one in Belgium, Denmark, Greece, Norway and Sweden, and still going strong (plus the album is flying off the shelves where it has seen a release).
Without the record companies involved, the strong foundation built by the UK this year may crumble â€“ but will they get involved again after potentially having quite a bad return on their investment with the parachuted into the selection Jade Ewen?
Or is this going to be a repeat of Jessica Garlic (3rd in 2002) to Jemini (nul points 2003) at next yearâ€™s Eurovision?