You may remember a while back that I talked about Geekstack a start-up hoping to build both a collectible trading card game and an educational tool to promote science by making the scientists the heroes. Guess what arrived in the post this week? That’s right, just one Geekstack card. Which I think is a genius marketing move. Arguably this is little more than a business card, but Peter Christensen has pushed this as a sample card – and by putting a physical card out it builds emotion and connection to a product that might be available in beta decks just … Continue reading Geekstack taps into the real world of successful promotion