Esther Dyson on the real reason we have new top level domain names
The thing is, we are not running out of domains. This is a “way for registries and registrars to make money,†says Dyson.
Just as I ask music start-ups "what about The Beatles", whenever naming issues come up I ask "Who get ‘Polo’, Volkswagen or Nestle?"

Never liked her!
There’s no reason to restrict to .com .net and .org, the same issues arise with 3 as with 1000 – but hopefully a mindset will change.