How much value is there in a flip on Flipboard?

He revealed that the app… has gone from 250 million flips per month to 550 million flips per month in the four months since June. Which means what exactly? That you;re not ready to compare it to ABC metrics? Or that there’s something in the 3.5 million downloads of Flipboards over 35 million iPads sold that’s not adding up? No matter what, Flipboard is very sexy and a good reader, but if they’re going for the advertising dollar, I hope they have statistics people understand and can compare.