Spotify’s ‘business by obscurity’, as Adele tops their UK 2011 chart

Adele is the most played artist on Spotify in the UK, which is nice but what I really want to know is…

1: How many times was the track “Rolling in the Deep” played?
2: How much did that earn her label (XL, which isn’t one of the ‘majors’)?
3: How much of that slice of the subscriptions was passed on to Adele?

Yes, I’m sure we’ll see these in the near future…