What I find interesting about Andrew Sullivan’s move to a ‘porous’ subscription model for his site The Dish, is where the various $20 subscribers came from. There wasn’t a long pledge drive, there wasn’t a slow burn as people had to decide to sign up or not. On announcing the change and the membership fee, Sullivan and his team saw over $900,000 in cash pledged by his readers. That there is the dedicated audience. That’s the ‘1000 Fans’ concept in action. Sullivan has a base audience who consider his site to be part of their life so much that there … Continue reading Which comes first, the audience or the subscription?
Copy and paste this URL into your WordPress site to embed
Which comes first, the audience or the subscription?
What I find interesting about Andrew Sullivan’s move to a ‘porous’ subscription model for his site The Dish, is where the various $20 subscribers came from. There wasn’t a long pledge drive, there wasn’t a slow burn as people had to decide to sign up or not. On announcing the change and the membership fee, Sullivan and his team saw over $900,000 in cash pledged by his readers. That there is the dedicated audience. That’s the ‘1000 Fans’ concept in action. Sullivan has a base audience who consider his site to be part of their life so much that there … Continue reading Which comes first, the audience or the subscription?