Digital advertising growth now exceeds the drop in print advertising
Unfortunately (a) digital is starting from a much smaller base, so in raw terms it’s still tens of millions behind print; and (b) it’s for the Daily Mail website. Still, lets take it as a positive sign for newspapers in general.
Just looking at advertising, DMGT said that digital advertising growth across DMG Media now exceeds print advertising decline: “This is a significant inflection point for the business”, the company said.
