Why Samsung will continue to build Windows Phone devices

Will there be another Samsung Windows Phone handset? Yes. Will it feel a little bit ‘meh’ when compared to the latest handsets from Nokia Microsoft? More than likely. Will it feel like Samsung isn’t putting an effort into getting consumers to buy the handset? Yes. But then, that’s not why Samsung is involved with Windows Phone.

Samsung is part of Windows Phone 8, they have handsets, and very little marketing but they are there (and outselling HTC into the bargain). In my opinion, they’re not there for consumers, but to gather information and keep a check on Microsoft’s mobile plans, while Galaxy/Android continues to rule.

Microsoft’s purchase of Nokia’s Devices and Services division probably means a little more Windows Phone involvement from the South Korean company. More thoughts by myself over on All About Windows Phone.