Zynga never measured ‘fun’

Ars Technica takes a long and detailed look at Zynga, although it boils down to this paragraph from former Zynga designer Jason Pyke:

You could always fight back, but ultimately what it came down to was: I could always argue that this would make the game fun, but I had a PM tell me—many times—that they ‘couldn’t get data on fun.

Still, fascinating weekend reading.