The moment when a post about ‘audio not going viral’, goes viral

An interesting article for two reasons on Digg about the viral nature of content and why audio doesn’t have the same viral velocity as an animated GIF or a flashy YouTube video:

“Audio never goes viral,” writes radio and podcast producer Nate DiMeo. “If you posted the most incredible story — literally, the most incredible story that has ever been told since people have had the ability to tell stories, it will never, ever get as many hits as a video of a cat with a moustache.”

It’s hardly a fair fight, audio vs. cat video, but it’s the one that’s fought on Facebook every day. DiMeo’s glum conclusion is an exaggeration of what Giaever reads as the moral of her own story: “People will watch a bad video more than [they will listen to] good audio,” she says.

Definitely worth a read if you have any connection to radio or podcasting. The other interesting reason is that this article is not Digg linking to an article, but a Digg ‘original’ article commissioned by the new owners, as TechCrunch points out:

The new Digg is more about marrying the concept of a trending post with the human touch that only comes from an editorial eye about what deserves consideration. That puts into a category where it could compete with other viral aggregators like BuzzFeed or Reddit, news aggregators like Techmeme, and also with services like Medium, which offers a sort of collaborative blogging platform where top stories and recommended content is also presented to end users.