Charles Arthur at The Guardian pitches an interesting idea to Microsoft’s new CEO. Drop Windows Phone and fork Android.
Windows Phone was a wonderful project, but it was too late; the benefits of integration across handset, tablet and desktop simply havenâ€™t appeared. The vast majority of people who use a desktop PC donâ€™t use a Windows smartphone, and thereâ€™s no chance of that changing any time soon – or ever, actually.
AOSP offers Microsoft the chance to remake its mobile strategy so that it exploits all the strengths of its most bitter rival â€“ itâ€™s free, widely available â€“ and grab mobile developer interest. An all-out war between Microsoft and Google using the Android platform would be absolutely fascinating; both would be pressed on their strengths and weaknesses. For Microsoft, presently a distant third in this race, it could be the answer it needs.
Sounds remarkably like one of my editorials last month at Forbes, arguing that Nokia’s leaked Normandy handset running a variant of the Android Open Source Project, should be seen to completion by Microsoft and tie in with the Windows Live account and cloud services.