If there are smartwatches, there are featurewatches. Meet the Touch Time

Just as your smartphones had some competition with features phones and their limited apps, longer battery life, and in many cases better designs, so the smartwatches of the world have the oncoming storm of the featurewatches. Starting with the Phosphor Touch Time:

Just like the feature phone, the Touch Time stands out against a field of smartwatches thanks to a limited but focused set of applications. Through these applications, and the hardware in the watch, the idea of a smartwatch is implied. The capacitive touch-screen, as well as contributing to the name, also allows a smartwatch like UI to be employed. Switching between the top level screens is accomplished by a swipe across the screen to either the right or the left; app selection is through a tap on the screen; and switching through views in each individual application is accomplished with either an upwards or downwards swipe.

The UI is consistent across the seven applications, the settings screen, and the clock faces. That’s important in a small piece of consumer technology, so congratulations to Phosphor for focusing on the UI to enable this consistency

Read more of my thoughts at Forbes.