If you’re going to do a podcast, do it with some self-esteem

Marco Arment looks at how just a few tweaks can polish a podcast from ‘two people on Skype’ into something with a bit more class and potential:

Just as blogs need sensible fonts, colors, layouts, and spacing to be comfortably readable, podcasts need to be listenable. And you can’t make easily listenable podcasts without at least basic equipment and production.

This doesn’t take tons of money and fancy equipment — it takes some cheap equipment, plus a bit of effort and caring about how your podcast sounds, just as you could make a few changes to your CSS in 2006 to make your blog a lot more readable.

Anyone in the podcasting space not already doing this should mark this as a ‘must read’ article.

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