Landing on an comet, what is it good for? Record sales!

Apparently landing on a comet boosting the popularity of  Aerosmith’s ‘I Don’t Wanna Miss A Thing’Via Spotify:

Back on earth, it didn’t take long for the memes to set in, including widely-echoed references to Armageddon the movie… The effect was musically felt as well, as we discovered after Spotify staffer Dariusz Dzuik tipped us off to a tweetfrom @jlax, asking us to look into one particular song from the film’s soundtrack:

Can someone @spotify please release the data for Aerosmith song plays today vs the historical average?

…See that spike in plays for “I Don’t Want To Miss A Thing” from the Armageddon soundtrack? It happened on November 13, the day after Philae touched down on the comet. What’s up with that? It makes sense, actually. ESA tweeted the first image of the landing at 1:45am ET on November 13th, and the official media briefing about the landing was also the following day.