The dark side of ‘Free To Play’ games

Eil Hodapp edits an interview with a producer behind many of the well-known ‘free to play’ mobile games on just how much you give up for a free download to play games like Candy Crush, Clash of Clans, and pretty much anything with an in-app purchase.

Even users who don’t really use Facebook or fill it with “fake” data actually tell us a lot. You might not use Facebook, but your connections give you away. If you play with friends, or you have a significant other who plays, we can see the same IP address, and learn who you are playing with. When we don’t know information, we try to gather it in a game.

Have you played a game with different country flags? We use those to not only appeal to your nationalistic pride, but to figure out where you are (or where you identify). Your IP address says you are in America, but you buy virtual items featuring the flag of another country, we can start to figure out if you are on vacation, or immigrated. Perhaps English is not your first language.

We use all of this to send you personalized Push Notifications, and show you store specials and items we think you will want.

Read it all on Touch Arcade.