I’ve always been aware of the 90/9/1 split in terms of creating online content (ninety percent of people consume content, nine percent will interact with content, and one percent will create content) but I’ve never looked to see how it carries over into other areas of the geekerati’s world.
Thankfully Charles Arthur has.
What do operating systems, browsers and search engines all have in common? It seems to be a ratio of 90:9:1 between the key players. One player dominates; then others get a minimal share.
Take mobile OSs: This week the Mozilla Foundation pulled the plug on Firefox OS – the mobile OS which could have replaced native apps with HTML-based apps – a final death throe in the mobile OS wars. There are now three main platforms – Google’s Android, Apple’s iOS and Microsoft’s Windows Phone – for which worldwide shipments are currently running in a ratio of about 85:14:1 respectively.
Now look at desktop OS sales: the ratio stands in the most recent quarter at about 91:8:1 between Microsoft’s Windows, Apple’s Mac OSX, and “self-build” machines which probably get Linux.