Part of me thinks that a service that has died so any times just to be brought back to life again can never be considered ‘dead-dead’, but the announcement today that MixRadio is be closed feels much more terminal.
Picked up by LINE from Microsoft (who picked it up from the Nokia Lumia team, who picked it up from the Nokia Music project, who picked it up from Ovi Music, who picked it up from the Nokia 5310, who picked it up from a Series 40 test app…), MixRadio is a personalised radio station that worked… offline listening, artist seeding, hand-rolled playlists, the works.
It’s not clear what defeated it, but streaming music requires a lot of data bandwidth, and the rights issues for any music service are legendarily backwards-looking. LINE’s statement covers all of those bases but with little detail.
Nevertheless, after a careful assessment of the subsidiary’s overall performance, the financial challenges posed by the music streaming market, and priorities of LINE Corporation, LINE has determined that future growth would be difficult to ensure and decided to discontinue the MixRadio music streaming service.
It’s going to be a few weeks before Mix Radio goes dark, so maybe there’s time for someone else to swoop in and Mix Radio can be a phoenix once more. Anyone interested should get in touch, the team are really good at transitions….