Why Do I Write What I Think About Technology?

Tomorrow the iPhone 7 and iPhone 7 Plus will be released to the public. For some reason Apple has never offered me the hardware to review ahead of a public launch, so I’ll be very close to the front of the line. After the purchase I’ll start reviewing the handset online, with my first impressions at the end of the day and a more refined review a week or two later.

Thinking about how to review the device has sent me down an interesting mental path, partly because of the reaction to the existing coverage of the iPhone 7 and iPhone 7 Plus. How should a technology journalist report and review a new hardware release?

There is a school of thought that a reporter should be covering just the facts, reporting these fixed details to the reader, and leaving them to make their own mind up. The arguments presented by the company should be taken as ‘the one true answer’ and that the only arbiter of a success will be sales, rather than the analysis of a thousand web monkeys at their Macbeth inspired keyboards.

The other side of the argument is that the facts are nothing more than a starting point. The thinking from the manufacturer and the idyllic view presented should be challenged and questioned. Decisions made in the design process should be questioned, and through this questioning the strength of the device will become clearer to the reader.

Naturally the latter will always input some bias from the writer (or the video producer, podcaster, whoever) because their understanding around the decisions made will colour the article. I have my biases, as do others. Those who are familiar with my writing will know where I see technology going and how that impacts on a device.

For me, covering the technology scene has never been about repeating the corporate line, declaring everything new to be magical, and cheerleading the courageous decisions being made. The comfortable corporate facts are the starting point. I see my role as informing people of those facts, providing context, questioning decisions, conveying how I see this all fitting together in an entertaining way, and allowing my readers to see multiple angles to make educated decisions on a subject if they wish.

Facts are good, but facts are the starting point of a longer journey. That’s what I write about, and that’s how I cover my beat. If you don’t like it, that’s okay. But tens of thousands of people every day are happy to read my words, and for that I am thankful.

And with that said, on to the iPhone 7 review.

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