The Power Of Three Podcast Pilots

You might recall in early March I talked about the starting point for a new podcast. The journey from then to now is actually the journey of three podcasts… or at least their pilot episodes.

Finding The Voices

Podcast the first, the podcast that I was specifically thinking about while writing that post in March, started out  well. The content for two pilot episodes were recorded (extra effects, branding, and music was not added) and the pilots were sent out to people who’s judgement I trust in the podcasting space, and some other people active in the target space. The feedback was more than enough to continue with the show.

What wasn’t enough was going to be the actual content. Part of the piloting process was to see how sustainable the show would be in regards booking guests. While this podcast has a lot of potential, getting the guests proved to be more difficult. If it was a short run season perhaps it’s possible to do this solo, but I’m looking for something to run a bit longer.

I’m being a bit vague here as I’m going to pitch this idea around a bit and see what happens.

It Could Sound A Little Bit Like This

Podcast the second, and all is going well here, but again I’m going to be a bit coy because here I’m working as a producer (and host) for another site. In TV parlance, this podcast was already “direct to air”, so the various pilots allowed us to play with various formats to find the right tone, rhythm, and styling of the audio.

It’s going to launch when the time is right, which is a little bit out of my hands.

Meow, That’s Nice

And so to Podcast the Third, which is going to be launching later this week. I’m going to go into the thinking behind the podcast as a whole in my next blog post, but again the pilot episodes offered something extra to the development process… confidence.

This confidence is in two parts, because although the idea was the classic one-line pitch I wasn’t sure if it would stay fresh over multiple episodes. Having recorded three episodes and listened to feedback, the answer was yes.

The other confidence it offered was to the guests appearing on the show. This is in a space I’ve not worked in before, so how do you show legitimacy? First of all is the existing CV of interview podcasts and picking out a few that show expertise, compassion, and engagement, to bring in two or three names; at which point those pilot episodes allow those invited to listen to and get a feel of the show before it goes live.

In A World Full Of Pilots

One pilot to understand the organisational issues, one pilot to find the right approach, and one pilot to prove to the world the show is possible. Just three useful results of creating podcast pilot episodes.