Sony Wins The iPhone 7 Content War
I’m not sure if Sony’s decision to reveal the new PlayStation hardware today and force a head-to-head with Apple’s reveal of the iPhone 7 family is a suicidal marketing move or a tactical masterstroke, but I’m leaning towards the latter. Although the iPhone is going to dominate the digital pages (and is likely to make the main evening news bulletins on television and radio around the world) there’s always going to be a hunger for the story that isn’t about Tim Cook showing off a new iPhone that looks and acts remarkably like last year’s iPhone. With the reveal of
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