Category: Mobile Computing

Talking about the iPhone and why we’re still saying it wrong (according to Apple)

Apple’s legendary response to the issues with the iPhone 4 antenna was “you’re holding it wrong” (before it started to sell suitable bumper cases). As the iPhone X (iPhone Ten?) takes to the stage, it’s worth reminding yourself of Apple’s attempt to define everything about the iPhone. Here’s Phil Schiller after taking  to Twitter in 2016 to explain that we were saying it wrong as well: Weighing in on a discussion of how to talk about two or more Apple devices, Phil Schiller said that it’s not a question that needs asking – because nobody should be referring to Apple devices

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Why Do I Write What I Think About Technology?

Tomorrow the iPhone 7 and iPhone 7 Plus will be released to the public. For some reason Apple has never offered me the hardware to review ahead of a public launch, so I’ll be very close to the front of the line. After the purchase I’ll start reviewing the handset online, with my first impressions at the end of the day and a more refined review a week or two later. Thinking about how to review the device has sent me down an interesting mental path, partly because of the reaction to the existing coverage of the iPhone 7 and

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Choose Your Own iPhone 7 Review

Right, time for some fun with the iPhone 7 – rather than write a single article, I’ve decided to review the launch of the iPhone 7 and the iPhone 7 plus in the form of a ‘Choose Your Own Adventure / Fighting Fantasy’ book. Which means the summary text has to be… “You are the reviewers. Find all the flaws. Can you review Apple’s latest smartphone? Love it or hate it, you control the final outcome as you ‘Choose Your Own iPhone 7 Review’.” Start your Apple adventure here.

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Sony Wins The iPhone 7 Content War

I’m not sure if Sony’s decision to reveal the new PlayStation hardware today and force a head-to-head with Apple’s reveal of the iPhone 7 family is a suicidal marketing move or a tactical masterstroke, but I’m leaning towards the latter. Although the iPhone is going to dominate the digital pages (and is likely to make the main evening news bulletins on television and radio around the world) there’s always going to be a hunger for the story that isn’t about Tim Cook showing off a new iPhone that looks and acts remarkably like last year’s iPhone. With the reveal of

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