Sony’s “We’ll tell you later” fitness tracker sums up the problem with CES
One of the issues that is building up around CES is the need for companies to present ‘something big and world changing’ every twelve months. Sony’s announcement of their new fitness and emotions tracker (Gizmodo) feels like a company that has had to find something to present to get the headlines – presumably because another waterproof smartphone and a return to the American smartphone market isn’t enough for the ravenous hordes prowling the show floor for something shiny and ‘new’. The device and associated smartphone app (to be released when? We’ll tell you later) will have other partners involved (we’ll tell
