Category: Web 2.0

The moment when a post about ‘audio not going viral’, goes viral

Posted on by

An interesting article for two reasons on Digg about the viral nature of content and why audio doesn’t have the same viral velocity as an animated GIF or a flashy YouTube video: “Audio never goes viral,” writes radio and podcast producer Nate DiMeo. “If you posted the most incredible story — literally, the most incredible story that has ever been told since people have had the ability to tell stories, it will never, ever get as many hits as a video of a cat with a moustache.” It’s hardly a fair fight, audio vs. cat video, but it’s the one that’s fought on

A/B Testing Booth Babes

Posted on by

Delightful guest post by Spencer Chen (Head of Marketing at Frontback) on Techcrunch. Through circumstances he had two booths in different areas at an SAP show, so he decided to do some experiment to get some actual data. My theory from years of being a part of trade show staffs is that the booth babes we hired were actually a drag on lead-gen. Up to that time, it was all empirical evidence based on being at shows where we had money to hire booth babes and events where we didn’t. I noticed that we had always done better without the

Of course tech journalists are cynical about tech journalism

Posted on by

Ben Parr, formerly of Mashable: Good journalists are cynics and skeptics by their very nature. This is essential to the DNA of great reporting. The press must remain skeptical of those in power and of those who wield power in order to keep power in check. Without it, you get China, the NSA and **CENSORED**. That’s why it doesn’t surprise me that tech journalists are cynical about themselves and their industry. But let me point out a couple of recent developments in the tech journo world… I love the fact that in the list of new developments and solid signs, Parr points out the

Buy in September, close it in January, the Web 2.0 way

Posted on by

Even though Bump has been around since September 2009, even though it’s one of the biggest iOS/Android sharing apps out there, even though as a free download it continues to appear in the top download charts… Google’s purchase of Bump Technologies in September 2013 has led to the service being closed down some three months later. Twenty-nine days from now and Google will switch the service off and the data will be lost. Imagine that… Google deleting data.