Category: Web 2.0

Sponsor Dean’s ‘Rise and Shine’ Show

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You know, it’s for charity! Dean Whitbread is running ‘Rise and Shine,’ a daily morning show with live streaming video, audio and podcast ‘listen again.’ In Dean’s words: This is a pilot for a new kind of radio programme. Rise and Shine is a live experimental breakfast show, in which songwriters face the daily challenge of writing a song based on news and current events. The pilot lasts one month, starting February 26th, 2008. The sponsorship for the pilot, running a month, is being auctioned for charity on Ebay – do stop by if you can.

On The Road Again…

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…and so it begins. Left the house around 11am today to catch the first of many flights over the next month – as always you’ll be able to follow me online through the following channels… Flickr http://flickr.com/photos/ewanspence/ This blog (RSS Feed) My Video Blog (Video podcast feed) Twitter (http://twitter.com/ewanspence) Seesmic (http://www.seesmic.com/ I’m ‘ewan‘ there) You can email me (ewanspence at gmail dot com) And for this trip, my US Cell Number will be 404 906 6345 (active Feb 29th – March 22nd only)

Sniper or Shotgun – Reach and Targeting in Web 2.0 Advertising

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Interesting post on MoCo News, talking about Blyk, the virtual mobile network for 16-25 year olds (and they need proof of age before you join) has gathered 28,000 subscribers in the roughly five months since they launched (the target is 100,000 after twelve months in operation). The aim of the company is to get a rich vein of users that are particularly attractive to advertisers, and then generate a (substantially greater) income stream by acting as an advertising middle man. The problem is a simple one – advertisers may talk about getting to certain parts of the market, but present

The Ebay Boycott, And Why I’m Not That Bothered

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Today is the boycott of Ebay by a group of sellers protesting the new fees, terms and conditions being handed out to traders on Ebay. To be honest it’s mostly about fees. And I’m not that bothered, because I no longer see Ebay as a ‘good’ internet company. Yes I still use it, there’s no other place on the web that carries so much junk treasure, and you can always get some incredibly weird stuff, or memories, at a good price. But it has serious problems, and I can’t see a clear way out for them. Firstly, as a buyer

Useless Generated Content: Panel Discussion at “Multimedia Meets Radio”

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As well as the keynote panel “Measuring Success” at the upcoming European Broadcasting Union’s Multimedia Meets Radio conference, I’ll also be on the panel for a second talk, namely: Session: Useless Generated Content? Speakers will debate the pros and cons of devoting resources to content created by amateurs. Chair: Robert Freeman (Head of Video; Guardian) – ‘Multimedia Meets Newspapers’ Speakers: Jan-Philippe Schlüter (Senior Editor DasDing, SWR) Reimar Schmidtke (Head of New Media/Multimedia, MDR) Ewan Spence (Vice President, The Podcast Network; Freelance Journalist) I’ll be speaking to the panel moderator by mail shortly to find out just what angle this is