Category: Web 2.0 (Observations)

Sniper or Shotgun – Reach and Targeting in Web 2.0 Advertising

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Interesting post on MoCo News, talking about Blyk, the virtual mobile network for 16-25 year olds (and they need proof of age before you join) has gathered 28,000 subscribers in the roughly five months since they launched (the target is 100,000 after twelve months in operation). The aim of the company is to get a rich vein of users that are particularly attractive to advertisers, and then generate a (substantially greater) income stream by acting as an advertising middle man. The problem is a simple one – advertisers may talk about getting to certain parts of the market, but present

The Ebay Boycott, And Why I’m Not That Bothered

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Today is the boycott of Ebay by a group of sellers protesting the new fees, terms and conditions being handed out to traders on Ebay. To be honest it’s mostly about fees. And I’m not that bothered, because I no longer see Ebay as a ‘good’ internet company. Yes I still use it, there’s no other place on the web that carries so much junk treasure, and you can always get some incredibly weird stuff, or memories, at a good price. But it has serious problems, and I can’t see a clear way out for them. Firstly, as a buyer

Useless Generated Content: Panel Discussion at “Multimedia Meets Radio”

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As well as the keynote panel “Measuring Success” at the upcoming European Broadcasting Union’s Multimedia Meets Radio conference, I’ll also be on the panel for a second talk, namely: Session: Useless Generated Content? Speakers will debate the pros and cons of devoting resources to content created by amateurs. Chair: Robert Freeman (Head of Video; Guardian) – ‘Multimedia Meets Newspapers’ Speakers: Jan-Philippe Schlüter (Senior Editor DasDing, SWR) Reimar Schmidtke (Head of New Media/Multimedia, MDR) Ewan Spence (Vice President, The Podcast Network; Freelance Journalist) I’ll be speaking to the panel moderator by mail shortly to find out just what angle this is

I’ll Be Hosting A SXSW Social Breakfast – You’re All Invited

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Yes there are lots of these going on at the moment in certain Web 2.0 circles – the Social breakfasts, with a chosen venue where anyone and everyone can turn up – and while I’m reasonably sure that something like this would happen in Austin, I’ve decided to post up details on my first breakfast in Austin, label it as a “Social Breakfast” and see who turns up. So here’s the deal. Saturday 8th March, at Magnolia’s Cafe, 1920 South Congress Avenue, Austin, TX78704, I’ll be sitting down to breakfast at 8am. The first panel starts at 10am, and Anil’s

Sharing Personal experiences – Seesmic and DEMO (and Davos)

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It’s all starting to become clear to those of us prepping the ground for the bleeding edge – the next Big Think (TM) is going to be people doing their own live outside broadcasts (be it audio or video) of events, using the internet as the transmission mechanism. The first big murmurings have been from Davos, and have relied heavily on two new pieces of technology – Qik (streaming video from mobiles with a chat room attached) and Seesmic (a ‘chatroom’ of video geared heavily to creating conversations). Let me talk about Seesmic, as I have some experience with that.