Posts Tagged ‘ads’

A third way to make money from mobile apps

Wednesday, September 28th, 2016

First up, I consider Overcast the best mobile podcast clients currently available. Marco Arment’s client has grown over the years and developed almost every feature that I could want. The only trouble he’s had is trying to create a solid income from it. Following the initial one-year subscription model, then a patronage-based model, he’s now looking at a third option:

Ads are the great compromise: money needs to come from somewhere, and the vast majority of people choose free-with-ads over direct payment. Ads need not be a bad thing: when implemented respectfully, all parties can get what they want.

Most podcasts played in Overcast are funded by ads for this reason, and as a podcaster and (occasional) blogger myself, I already make most of my income from ads.

I’m far from the first one to try an ad-supported app — among many others, my co-host on Under The Radar, David Smith, now makes the majority of his App Store income from ads — and it’s unwise to rule out any reasonable business model in today’s App Store.

So I’m trying ads in Overcast: simple, non-animated, mostly-text banners on the main list screens that unobtrusively scroll with the content.

Arment has kept much of discussion over the app’s development and business models on his blog, and I hope that he finds true success with Overcast. Needless to say I’ll be paying the premium to remove apps (I’m so old-school sometimes) and watching the continuing story with interest.

That moment when a 3D games console is a good idea

Wednesday, May 1st, 2013

One of those ‘something in my eye’ stories:

I say I’m “mostly” stereoblind because despite my eyes’ poor grasp of trigonometry, the optical center of my brain seems to work just fine. I discovered this the first time I held a 3DS and played Pilotwings Resort. To be perfectly honest, I really didn’t expect much from the console. But clever readers have already noticed that my sight lines meet at just the right distance for holding a 3DS.

After playing with the depth slider off for a few minutes, I slid it up out of sheer curiosity and saw something I had never seen in my life: a third dimension.

Not only was I “seeing into the screen” the way so many others feel when playing a 3DS for the first time, I was seeing in a direction that had previously been literally invisible to me.