Amazon’s tortoise to everyone else’s hare
Venkatesh Rao: Unlike the other big companies that symbolize our times — Google, Apple, Facebook, Microsoft — Amazon did not rise to power by inventing a new product or service. It came to power by systematically taking down an entire existing industry. It is a story that called for strategic depth, not technical wizardry, design brilliance or sheer energy.  In the technology world, nobody holds up Amazon engineers as extraordinary geniuses or its designers as Da Vincis. They are good, but not great. Yet, time and again, Amazon wins.
