Posts Tagged ‘broadcast’

Planning A New Kind Of UK General Election Results Show – Can You Help?

Wednesday, April 19th, 2017

Tuesday’s announcement of a General Election in the UK for June 8th caught me a little by surprise and set off a riot of emotions. I tend not to talk about politics too much online, so many of the thoughts I had yesterday are mine, or for friends and family.

But I’ll happily tell you my very first thought, because it’s one you can all help with.

I need to get behind a microphone to do the results show from 10pm on June 8th.”

I’ve anchored a number of overnight election shows on community radio here in Edinburgh since 2010. These have been broadcast out to the capital but also syndicated to other radio stations and streamed online for those in the UK (and beyond) looking for something a bit more rock and roll in their election night coverage.

I am confident I’ll be running an election night show this year. Now I need to get to that point, get a team together, sort out logistics, and all the other little bits and pieces in the way. Time is tight.

Putting The Team Together

The Election Results Show will be a collaborative effort, so I’m looking for people to be involved in the broadcast. The rough plan is have a core hosting team of two or three people working through the night, an ‘experts and pundits panel’ to discuss the results and keep the sparks flying, someone to stay on top of the constituency results and trends, another to watch over social media for a more interactive show, and a tech or two to keep the video and audio streams running.

If one of those roles sounds like something you want to do, get in touch – ewanspence@gmail.com is probably the best way to do so.

Finding Our Temporary Studio

The first order of business – and one that really needs sorting out before the end of April – is the venue. Short of finding a radio studio suite, the show will need a decent sized space for up to 15 people, with tables and chairs, good lighting, and a rock solid internet connection (preferably with a mix of wi-fi and wired access).

My initial thought is that the show will be Edinburgh-based, but as the broadcast will be streamed online I’m open to other locations around the UK, including London.

Other Ways To Support The Show

Obviously there are some costs involved in the show, so I am very much open to partnerships. That could be co-working spaces, start-ups in a ‘broadcast’ space, publishers or other media organisations, sugary energy drink manufacturers, and so on. Again get in touch if this sounds like a contribution you can help with (ewanspence@gmail.com).

At the very least I would love to cover volunteer expenses and potentially the venue hire.

What About A Name?

The Election Results Show’ is functional but not incredibly descriptive. ‘Rock and Roll Results’ suggests musical content, and that’s unlikely to happen. There’ll be a good name that talks about the open nature of the show, the slightly rough at the edges feel, the move away from mainstream media coverage, and the online nature of the show. Right now I can’t think of it. Once more, suggestions welcome.

Over To You

I could do this alone, but it’s going to much more fun with a big group of people. Join me?

The one lesson I learned that The Nightly Show needs to understand

Monday, March 13th, 2017

After the first year of hosting my daily chat show at the Edinburgh Fringe (which is still running thirteen years later), Brian Luff gave me one of the best pieces of advice I have had in my broadcast career. It went something like this:

“I listened to the Fringe podcasts, but now I’ve met you I have to ask… why is the ‘you’ that I see in front of me not in the podcast? I want to spend time with that person.”

You can have the latest names, the greatest guests, and the biggest world-changing ideas, but these will only get people to engage with a show once. If they are going to engage a second time, or become regular viewers, they will only come back if there is something consistent that they want to spend time with. I took Brian’s advice, and came up with a rule that I have relied on ever since…

People come once for a guest, but they stay for the host.

Tonight, ITV will launch the third version of ’The Nightly Show’. The first version launched two weeks ago with David Walliams hosting. The second version launched next week with John Bishop. Tonight’s version belongs to Davina McCall. Next week will be the fourth version with Dermot O’Leary.

There is nothing consistent week to week. The second a viewer starts to get comfortable with a host’s style and decides that they’re happy to spend time with them late at night, the host changes. You can’t start building up a reputation for guests, for games, or for viral videos until the foundation is in place. Choose a host and give them a long run to build a relationship with the audience.

That’s why the US late-night shows are as powerful as they are. Every host has been given the time to settle in to find their own footing and their own audience. Stephen Colbert has taken close to a year to understand ’The Late Show’, Trevor Noah is slowly moving out from under the shadow of Jon Stewart on ‘The Daily Show’, James Cordon’s routine has evolved over time on ‘Late-Late‘…

I don’t buy the argument that ITV can’t do a daily chat show, but it needs to understand the unique demands of the format does not always line up with the ‘celebrity guest’ culture that has developed in the UK scene over the last two decades. Find a host, find a team, and let them work through the problems for at least a six-month run.

And if you need proof that a long-term commitment will slowly grow into a daily success story… look at ‘The One Show’.

Does it Matter if a Million People all Listen at Once…

Saturday, April 18th, 2009

Spotted all those “million” posts in the last week? Seems to be the season for shouting about mythical milestones. Relax though, because you don’t need to care about it.

In case you missed the news, someone on Twitter reached a total of one million people following them. How relevant Is the question “how many is he following back?” For Ashton Kutcher (Mr Million) is his Twitter use a social network or a broadcast channel? Does it matter?

Looking at my Twitter account I follow around 500 people – generally I’ll add people that respond to me, have been @’ed by my friends, or who’s websites look fun. I don’t automatically follow back if you follow me. I currently have 2500 people following my twitter stream. Part of Twitter (and any social network) is gathering followers… but when you have one million on one side, and eighty on the other, I think one reason for being on Twitter is clear – to bypass the regular media and broadcast yourself.

There’s nothing wrong with using Twitter as a broadcast option – witness both the use that ex-F1 announcer James Allen (@jamesallenonf1) is making of the service during qualifying and the Grand Prix and my upcoming commentary during the Eurovision Semi Finals and Grand Final in May – but like any good tool it has different use case scenarios.

Don’t kid yourself that Ashton and Oprah are doing the same thing with Twitter that you are. But don’t kid yourself that it matters either. If the tool works for you, your social group, your fans, or your media needs, then that’s all that matters.