Tag: fcp x

Apple are happy to trade a few thousand professionals for everyone with an HD smartphone

Posted on by

The pro market is too small for Apple to care about it. Instead of trying to get hundreds or even thousands of video professionals to buy new Macs, they can nail the pro-sumer market and sell to hundreds of thousands of hobbyists like me. Millions of people are buying phones and cameras that can shoot HD video, and many of them are looking for ways to edit. I know how to use Final Cut Pro because I worked on it for 6 years, but for most people it’s just too complex. Should be obvious, but Apple care first of all

Adobe’s very tiny window to grab market share from Final Cut Pro

Posted on by

Users of Final Cut Pro are in an unusual position – so many people in a group being publicly dissatisfied with Apple is a rare thing indeed. This won’t last long, as the Distortion Field will work overtime to get them back into the mothership. So if you’re Adobe, this is it; this is the moment to get as many FCP users migrated to Adobe Premiere Pro; this is the power-up mushroom in Super Mario that lasts about 15 seconds. Go, go, go, tell the world, you don’t have long!