Tag: guiness

Eurovision is bigger than cancer… fact

During Blogworld Expo every introduction and talk started with “and please use the tag #beatcancer so we can get a World Record” or something similar. Which frankly sounds really positive, but is it any different than hiring a click squad in china to work an advertising campaign or YouTube promotion? So the news that the tag #beatcancer was used 209,771 times, and set the world record for the most widespread social message in twenty four hours (a) does not come as a big surprise and (b) feels incredibly false to me. Of course it made a record, because you made