Tag: iain hepburn

How long will The Daily Record be The Daily Record?

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Yes, a case can be made that the games coverage, the TV reviews, the showbiz pages are all things that fall into the ‘non-Scottish features and news’ content that the Trinity Mirror restructuring announcement talked of sharing with the Mirror papers and the People. But it’s not just the words that are being cut away, it’s the essence of the paper – the recognisable faces, the distinctive voices and tones that make the Record what it is. Iain Hepburn on the issues and the decline of one of Scotland’s landmark newspapers.

Iain Hepburn joins Contently Managed as Director of Brand Journalism

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I’m delighted to say I’m teaming up with my old pal and Thumbcast co-host Craig McGill, who has very successfully carved a niche for himself in showing that digital PR and social media doesn’t need to be run by chancers charging three k a week just to run your Twitter account for you. I’d watch this team very carefully if you’re in the marketing or media digital spaces. Put that amount of smart talent in a single room and wonderful things happen. Or The Thumbcast.

A modern 21st century digital network for Scotland, or a tired clichéd TV station?

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[Iain Hepburn’s] manifesto for a truly digital network for Scotland: Dump the plans for a new state broadcaster. Take the money earmarked for the broadcast channel, and use it to provide a free baseline 3MB broadband service and router for every home in Scotland. Take the bandwidth earmarked for the broadcast channel, and use it to launch a cross-platform interactive Scotland channel.  Run a wee TV station, or make a huge difference to the life of many in Scotland, empowering them with tools, access and content not filtered by a handful of people in Glasgow and Edinburgh? Count me in