Tag: iphone

Talking about the iPhone and why we’re still saying it wrong (according to Apple)

Apple’s legendary response to the issues with the iPhone 4 antenna was “you’re holding it wrong” (before it started to sell suitable bumper cases). As the iPhone X (iPhone Ten?) takes to the stage, it’s worth reminding yourself of Apple’s attempt to define everything about the iPhone. Here’s Phil Schiller after taking  to Twitter in 2016 to explain that we were saying it wrong as well: Weighing in on a discussion of how to talk about two or more Apple devices, Phil Schiller said that it’s not a question that needs asking – because nobody should be referring to Apple devices

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Why Do I Write What I Think About Technology?

Tomorrow the iPhone 7 and iPhone 7 Plus will be released to the public. For some reason Apple has never offered me the hardware to review ahead of a public launch, so I’ll be very close to the front of the line. After the purchase I’ll start reviewing the handset online, with my first impressions at the end of the day and a more refined review a week or two later. Thinking about how to review the device has sent me down an interesting mental path, partly because of the reaction to the existing coverage of the iPhone 7 and

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Apple Can Respond When It Wants To

Early last week a design flaw with the iPhone 6 was published by iFixit and picked up by the media. To my eyes the removal of underfill in the IC board construction along with placing chips along a stressful point in the iPhone cause was causing chips to come loose from the main logic board. Apple did not explain what was happening. Then three zero-day exploits of iOS came to light that would allow an iPhone to be jailbroken and have malware installed came to the world’s attention. A n update to iOS was rolled out with the notes that it was about

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Seven days of Apple action in my latest Forbes column

Users flocking to iOS 7, teenagers ready to spend $350 on an iWatch, US market share continues to rise, paperwork from the patent case, product predictions, Lightroom Mobile, Sir Jony Ive’s collection of workers, and Facebook is pushing their Messenger app.  Apple Loop is here to remind you of a few of the very many things that happened around Apple over the last seven days. Apple Loop continues on Forbes. This week’s round up is ready to read….

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Forget the howls of ‘it’s just an iPhone 5’, just review the iPhone 5c

I would love to see the breakdown (eventually) on the iPhone 5c sales. I suspect that all the geekerati jumped on the 5s initially, and the 5c will sell on a ‘slow burn’ to everyone else. I’m not one to dismiss it out of hand, and I’ve given it a full review this weekend over on Forbes. Replacing the iPhone 5 has coloured the online viewpoint of the iPhone 5c, making it a cheaper iPhone 5 with the plastic case replacing the metal covering of the earlier models, while retaining the majority of the internals. In fact the iPhone 5c

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Logic, maths, and the five inch iPhone

Marco Arment, being logical, sane, and being one of the first to publicly make the iPhone Maxi a plausible possibility The theory is easy to understand: perform John Gruber’s Mini-predicting math backwards. The iPad Mini uses iPhone 3GS-density screens at iPad resolution. What if an iPhone Plus used Retina iPad screens with iPhone 5 resolution, keeping the rest of the design sized like an iPhone 5?

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