When personality and employers clash on Twitter
I can see both sides of the argument for Laura Kuenssberg’s twitter account problem. She’s moving from the BBC’s Political new team to ITV’s Business team. But her Twitter account, which she is naturally highly and personally identified with, was @BBCLauraK. Yes, that might need to be something else when she gets to ITV. Even though ITV have made sure to get the account @ITVLauraK the question is this. Should Kuesnsberg simply rename her existing account and allow people following her to keep following her, or should she start again from scratch because people were actually following the BBC through
