Posts Tagged ‘marco arment’

A third way to make money from mobile apps

Wednesday, September 28th, 2016

First up, I consider Overcast the best mobile podcast clients currently available. Marco Arment’s client has grown over the years and developed almost every feature that I could want. The only trouble he’s had is trying to create a solid income from it. Following the initial one-year subscription model, then a patronage-based model, he’s now looking at a third option:

Ads are the great compromise: money needs to come from somewhere, and the vast majority of people choose free-with-ads over direct payment. Ads need not be a bad thing: when implemented respectfully, all parties can get what they want.

Most podcasts played in Overcast are funded by ads for this reason, and as a podcaster and (occasional) blogger myself, I already make most of my income from ads.

I’m far from the first one to try an ad-supported app — among many others, my co-host on Under The Radar, David Smith, now makes the majority of his App Store income from ads — and it’s unwise to rule out any reasonable business model in today’s App Store.

So I’m trying ads in Overcast: simple, non-animated, mostly-text banners on the main list screens that unobtrusively scroll with the content.

Arment has kept much of discussion over the app’s development and business models on his blog, and I hope that he finds true success with Overcast. Needless to say I’ll be paying the premium to remove apps (I’m so old-school sometimes) and watching the continuing story with interest.

If you’re going to do a podcast, do it with some self-esteem

Monday, December 1st, 2014

Marco Arment looks at how just a few tweaks can polish a podcast from ‘two people on Skype’ into something with a bit more class and potential:

Just as blogs need sensible fonts, colors, layouts, and spacing to be comfortably readable, podcasts need to be listenable. And you can’t make easily listenable podcasts without at least basic equipment and production.

This doesn’t take tons of money and fancy equipment — it takes some cheap equipment, plus a bit of effort and caring about how your podcast sounds, just as you could make a few changes to your CSS in 2006 to make your blog a lot more readable.

Anyone in the podcasting space not already doing this should mark this as a ‘must read’ article.

Copy the app all you like, rule one is still ‘the content is king’

Sunday, March 3rd, 2013

Even if you copy Marco Arment’s ‘Magazine’ app, you aren’t copying what makes it a magazine that works:

The app is secondary — it’s just a container. I’m not going to get a meaningful number of new subscribers because I add a new setting or theme… And there aren’t any startups promising a turn-key supply of great content that attracts enough paying subscribers to fund it. You’re on your own for that.