Posts Tagged ‘overcast’

A third way to make money from mobile apps

Wednesday, September 28th, 2016

First up, I consider Overcast the best mobile podcast clients currently available. Marco Arment’s client has grown over the years and developed almost every feature that I could want. The only trouble he’s had is trying to create a solid income from it. Following the initial one-year subscription model, then a patronage-based model, he’s now looking at a third option:

Ads are the great compromise: money needs to come from somewhere, and the vast majority of people choose free-with-ads over direct payment. Ads need not be a bad thing: when implemented respectfully, all parties can get what they want.

Most podcasts played in Overcast are funded by ads for this reason, and as a podcaster and (occasional) blogger myself, I already make most of my income from ads.

I’m far from the first one to try an ad-supported app — among many others, my co-host on Under The Radar, David Smith, now makes the majority of his App Store income from ads — and it’s unwise to rule out any reasonable business model in today’s App Store.

So I’m trying ads in Overcast: simple, non-animated, mostly-text banners on the main list screens that unobtrusively scroll with the content.

Arment has kept much of discussion over the app’s development and business models on his blog, and I hope that he finds true success with Overcast. Needless to say I’ll be paying the premium to remove apps (I’m so old-school sometimes) and watching the continuing story with interest.

Overcast improves my favourite podcast player

Thursday, March 24th, 2016

Overcast has been updated to version 2.5. It’s my podcast player of choice and while I wasn’t screaming out for some of the optional extras only open to patrons (a dark theme and ability to upload your own single files) the changes to battery consumption and the sound output are very much welcome.

It’s a free download, but you can make a small one-off payment as a thank you through an in-app payment. Grab it from overcast.fm.