Posts Tagged ‘Podcasting’

Some Ideas For Successful Podcasting

Monday, October 1st, 2018

If there’s one thing many people agree on, it’s that podcasts are not an easy way of earning income (although is there truthfully any easy way online?).  John Corcoran’s look at some of your options is a good place both for new ‘casters and old hands. One of them stood out for me:

Jared Easley, co-founder with Dan Franks of the podcasting conference Podcast Movement, suggests new podcasters use Patreon to generate revenue for their show, which allows a podcaster to accept contributions from listeners. While the strategy may not yield huge dollars, Easley says that “crowdfunding is a form of a litmus test for the podcast host. If a podcast host is having trouble getting support through crowdfunding, it is usually an indicator that they need to continue growing their audience and/or that the show is not resonating with the listeners overall.

Having started using Patreon for the Eurovision Song Contest podcast at ESC Insight last December, I’d be very interested to hear how a Patreon works with a brand new show – one of the Insight advantages was the existing community we had that was ready to support us.

More at Medium. Given there are 22 strategies you should be able to find a lot of good ideas in here.

Trivial Posts #27: Board Games, Podcasts, And Postseason Baseball

Monday, October 3rd, 2016

Everything looked so calm and predictable as the weekend started. Instead, I’m off to do some last-minute travelling, but not before I share some links and articles that I enjoyed this week on the web. You can sign up to have this posted out to you every week, subscribe to the newsletter version here.

You Helped My Battleship Transport Wool!

There’s nothing like a good family board game at Christmas, and a big stack of them by the table during the rest of the year. So The Observer’s look at the resurgence of board games – especially the so-called ‘German’ board games that rarely pit you directly against your opponents family members – is welcome, even if many of us are already here collecting brick, timber, and ore:

“About five years ago, I noticed we were selling fewer miniatures,” says Wooding, “so I started putting shelves of board games down here” – he gestures to rows of colourful game boxes with snappy titles, Small World, Agricola, Carcassonne, Pandemic – “and every time we did that the takings went up.” He also noted a decline in what he tactfully describes as the “stereotypical gamer” – dyed-in-the-wool hobbyists who would typically be lone, white men.

“You get a lot more couples now – young, professional, just bought somewhere. They still want to meet up with mates but they don’t want to go out and get pissed any more. They like the idea of getting a game out, having a few drinks, bit of fun for two or three hours around the table.”

The Rise And Rise Of Tabletop Gaming

G’Day World!

As ‘International Podcast Day’ dawned around the world, my old podcaster-in-crime from The Podcast Network took to the stage at OzPod 2016 to talk about how to earn a living from podcasting when you’re not a celebrity. Monty Munford reports for Forbes:

“I don’t claim to be the biggest or the best podcaster in the world – far from it. However I have spent over a decade talking to myself in a little room and wondering if anyone would be entertained by it. I’m just an average guy who has ideas and opinions he wants to share with other people.

“When I set out to build the website for a premium-subscriber-only podcast, I expected it to be easy. On the contrary, I found it to be extremely time consuming and complicated. It takes a lot of work, but people will pay for premium content and the market is ready for it,” said Reilly.

In the end I settled on podcasting the Eurovision Song Contest, while Cam went for Caesar. I think we both managed to give up our day jobs!

Podcasting In Australia is Big Business

When Candy Crush Saga Is All You Have

The BBC’s Leo Kelion looks at the fortunes of King Games. In 2012 Candy Crush Saga accelerated the company towards the top of the mobile charts for downloads and income. As the follow-up games failed to find the same success, King Games are still riding the crush train nearly five years later. What does happen next?

“King reported it had 409 million monthly active users at the end of June 2016,” notes Jack Kent from the research firm IHS Markit. “That’s its lowest level since 2013 and a drop from a peak of 550 million users in early 2015. “It still has a huge audience to monetise… but it needs new intellectual property or a revamp of its existing titles to achieve significant growth.”

Life Beyond Level 2000

Sign, Shake Hands, Smile, Take The Cash

Writing for The Hollywood Reporter, Lesley Goldberg looks at one of the most profitable jobs for an actor in a ‘genre’ television… appearing at a convention. If you wonder why everyone wants to be on these shows – apart from regular employment – the numbers offer you the answer:

According to multiple sources familiar with convention deals, the basic guarantee rate for genre stars is in the $5,000 to $10,000 range per appearance — with leads on such current TV series as The Walking Dead, Once Upon a Time, Supernatural, The Vampire Diaries, Netflix’s Marvel shows and The CW’s DC Comics fare commanding anywhere from $35,000 to $250,000 and up, depending on their popularity and the frequency with which they appear. At top conventions, it’s not uncommon for a star to earn anywhere from $50,000 to $100,000 on top of their guarantee (more if they spend extra time signing).

How to Take Home “Garbage Bags Full of $20s”


The ‘old soaks’ who cover the Edinburgh Fringe look back on the 2016 Festival with wit, skill, insight, and a few sweary words (well, Kate Copstick is involved).

Speaking of swear words, OFCOM’s reports into the strength, power, and association of certain words is now available in its ‘Attitudes to potentially offensive language and gestures on TV and radio‘ report (PDF Link). Which naturally comes with a earning that ‘this guide contains a wide range of words which may cause offence.’

What Have I Been Up To

As the San Francisco Giants started to play the last game of the regular season, I was looking at a quiet week. As the ninth inning sent the Giants into the Post Season and a Wild Card game with the New York Mets on Wednesday, I had a last-minute trip to see the game all ready to be booked. So…

If you’re around in New York on Wednesday or Thursday, I have an almost empty diary and looking to meet interesting people and see some great new tech and ideas. Get in touch ASAP!

Other trips for the rest of the year include the Web Summit (Lisbon 7-10 November 2016), and Tech Crunch Disrupt in London (5-6 December 2016). Next year’s plans include attending SXSW (Austin, 10-20 March 2017). If you want to meet up at any of these events, let me know.

‘Trivial Posts’ is a mostly weekly series of posts that brings together interesting posts, ideas, video clips, essays, images, and anything else that catches my eye on the Internet. Read it online, or subscribe to the email newsletter version here.


Trivial Posts #17: Slacking, Podcasting, And Hufflepuffing

Tuesday, September 29th, 2015

A busy week for me, travelling to San Francisco and the Valley, as well as reviewing the iPhone 6S on the launch day. I also suggested that Sam Smith should sing the Bond theme for the United Kingdom at the Eurovision Song Contest. The latter was before I heard it… it’s like Kevin McClory thought he could do a sensitive John Barry song and nobody had the heart to tell him.

Right, on with the links.

Slacking At XOXO

I missed out in the raffle for tickets for this year’s XOXO conference in Portland this year (which would have meant even more travelling), but I’ve still been keeping half an eye on the reports and videos that have been posted online. One that offers something new not just for conferences but any other major event is Slack. Set up as a team collaboration app, but it turns out it’s a great back-channel tool as well. Casey Newton writes up his experience:

Just as South By Southwest became famous toward the end of the last decade for the way it propelled social apps into the mainstream, there was talk this weekend that XOXO might serve the same function for Slack. As Rex Sorgatz, a longtime blogger and conference attendee, put it:

Slack : XOXO 2015 :: Twitter : SXSW 2007

Why Slack could be the future of conferences

Would You Write Your Own Obituary As A Bodice Ripper?

Jackie Collins died earlier this month, and in the coverage that followed, one writer noted that she had penned her own autobiography to be released after her death. THe kiss’n’tell book many were expecting of her life will be her final parting shot at the establishment,

I do have one question though. Her obituary, published in The Economist, follows her written style just as much as her novels did. I wonder if she penned this as well?

Yet this was still not why she was the most potent and dangerous person in the room. She was a writer.

Over the years, quietly and intently, she had watched what the denizens of Hollywood were doing, and listened to what they were saying. Who had ditched whom. Who was eyeing up whom. Who had slept with whom, and full details. From her corner table at Spago’s, or half-hidden by a drape in a nightclub, or under the dryer at Riley’s hair salon, she would gather every last crumb of gossip and rush to the powder room to write it down. She turned it into sizzling novels in which, every six pages or so, enormous erections burst out of jeans, French lace panties were torn off and groans of delight rang through the palm-fringed Hollywood air.

There were 32 books in all, with titles like “The Stud”, “The Bitch”, “Lethal Seduction” and “Hollywood Divorces”. She had sold half a billion of them worldwide. Anyone she met might turn up there. Stars would beg her not to put them in her stories, and she would tell them they were there, toned down, already. Hard luck.

Hollywood Undressed

It’s LIke Radio But It Can Make You Rich

Joey Keeton writes up his experience at the recent Podcast Movement convention, highlighting a huge volume of ‘get rich quick’ offers and ‘fast routes to stardom and success’ in podcasting. The worrying thing is how much this could have been a review of some of the early podcast conventions in 2005:

Nobody wants to hear that success is impossible to see coming; they want the Plans, the Secrets, the Keys, and this struggle to crack the code of success proves, in a way, podcasting’s strength and staying power as a medium. It’s the old Hollywood dream, that legend of a handful of people making it big, that inspires millions of people to try their luck at making it, too—and ultimately coming nowhere close. When a new industry inherits that legend, people will flock to it with promises that their advice and services will help you get there, and the prices they charge are simply Smart Investments for anybody looking to prove how serious they are at succeeding.

With the rise of podcasting conventions, endless hosting services, and services so useless that their utility needs to be explained by a sales rep multiple times, a new industry is forming below the actual podcasting one: It’s a predatory industry, and it operates on the principle that, if you charge people a lot of money for something, they’ll think it’s necessary to cement their commitment to a craft that, odds-wise, they’ll most likely never get anywhere with.

Ten years ago we had ‘give up your day job’, and it looks like nothing has changed in the industry built up around podcasting. Such a shame (and this is a good point to throw in David Jackson’s ‘Why Podshow Failed‘ retrospective).

The Unfortunate Truth About The Podcasting Industry

Who Loves A Hufflepuff?

A solid argument from David Sims in The Atlantic this week about Hufflepuff, the Hogwarts house for, well, “Everybody else”. While he never quite writes it, it’s clear that Hufflepuff is the wizarding world’s reflection of socialism.

The Hogwarts headmaster Albus Dumbledore’s eulogy for Diggory is one of Rowling’s better pieces of writing in the entire series. “Cedric Diggory was, as you all know, exceptionally hard working, infinitely fair-minded, and most importantly a fierce, fierce friend,” he says, lionizing every quality Hufflepuff House members could brag about, but of course, never would. In the series’s climactic battle with Voldemort, Hufflepuff is the house with the most students (outside of Harry’s own) taking part, though Rowling takes pains to note that they did so not for personal glory, but for the greater good.

In Defense Of Hufflepuff

When You Have A Bomb, All It Wants To Do Is Explode

Google survives on ad revenue. Apple survives on hardware margins. So why shouldn’t Apple – in good old capitalist America – look to weaken Google by making the addition of third-party ad-blockers to iOS as easy as an API call? Why indeed. Jason Calacanis looks at Tim Cook’s version of Steve Jobs’ eternal quest:

Is it moral for Apple to screw publishers? Wow, that’s a big question, but in a nutshell, this is business and it’s not personal. Apple wants to make consumers buy iPhones and use them and blocking ads will help them beat Android.

Apple’s highest moral commitment is to users – not publishers. So, although Apple covets content creators, it doesn’t put their need to make a few shekles above a user’s ability to enjoy the experience of the iPhone.

Apple really wants publishers to charge for content and take 30% through the App store and their marketplaces. People who work at Apple are rich, so they don’t really get the concept of not being able to afford to pay for content.

…So killing advertising not only crushes Google, it also could flip many publishers from ad-driven models to subscriptions … in Apple’s App store. Oh yeah, Apple launched a News App as part of iOS 9, too.

That’s interesting timing.

Apple’s Brilliant Assault On Advertising And Google

“It ain’t over till it’s over.”

Yogi died.

If you know baseball, that’s enough. If you don’t, then you should know Yogi Berra was one of the best. Not just at the game, but at being human. There’s buckets of tributes out there, but The New York Times is probably the best place to start for everyone:

The Mets team he inherited, however, faltered, finishing third, and for most of the 1973 season they were worse. In mid-August, the Mets were well under .500 and in sixth place when Berra supposedly uttered perhaps the most famous Yogi-ism of all.

“It ain’t over till it’s over,” he said (or words to that effect), and lo and behold, the Mets got hot, squeaking by the Cardinals to win the National League’s Eastern Division title.

Yogi Berra, Yankee Who Built His Stardom 90 Percent on Skill and Half on Wit, Dies at 90

This Week’s Long Read: The Destruction of Denmark Street

Mick Brown explores the rich history of London’s Denmark Street in musical culture, and the horror of the impending Disneyfication.

Brick dust and the clamour of heavy building equipment now fill the air. Less than 50 yards away the land has been laid waste to make way for the Crossrail development, scheduled to open in 2018. Part of a conservation area with a number of listed buildings, the fabric of Denmark Street itself is to be preserved; the developers have made assurances that existing music businesses will be retained, and the street’s musical heritage respected. But campaigners and tenants talk darkly of the prospect of Denmark Street being “Disneyfied” into a characterless tourist destination – another of London’s endangered neighbourhoods.

Denmark Street: The threatened birthplace of the British record industry

‘Trivial Posts’ is a mostly weekly series of posts that brings together interesting posts, ideas, video clips, essays, images, and anything else that catches my eye on the Internet. Read it online, or subscribe to the email newsletter version here.


Ten years of aussie podcasting

Wednesday, November 26th, 2014

There’s going to be a lot of these over the next two years, but I’m definitely flagging up Cameron Reilly’s post today celebrating the ten-year anniversary of the aussie pdocast “G’Day World”…. which had me on as a guest in the first fortnight (so that would be my ten-year anniversary)… which led to an invite to join The Podcast Network (Feb 14 2004), my first podcasts, and arguably that experimentation continues to this day in terms of radio, online, audio, and storytelling.

Nice one, Mr C.

EFF calls for prior art to fight Podcasting patent suit

Friday, May 31st, 2013

Daniel Nazer on the EFF:

We’d like to enlist your help to fight this troll. One way to defeat a troll is to prove—either in court or at the patent office—that the claimed invention was not new (or was obvious). In other words, show that the patent applicant didn’t really invent anything. To do this, we need to find publications from before October 2, 1996 that disclose similar or identical ideas (this also known as prior art). The best prior art will include publications describing early versions of podcasting or any other kind of episode distribution over the Internet.

I;m drawing a blank, but I’m sure there are others out there who can help.

The implications behind the ‘who named podcasting’ question

Monday, April 8th, 2013

What upsets me about Dave Winer’s re-fashioning of the origins of podcasting is not the debate about who got to the name ‘podcast’ first (as Winer points out, he heard this first on September 15th 2004, while Ben Hammersly talked about ‘podcast’ as an alternative to the then accepted term of ‘audioblogging’ on February 12th 2004).

I’ll credit Winer and the iPodder-Dev list for adopting the name podcasting for their project, sure. I’ll credit Winer for adding enclosure support to RSS (and that’s the big one, tech wise). But there’s no way that Winer can take credit for creating a name that was already in circulation. I’ll use Winer’s own words here from September 2004 (my emphasis):

At the core is an activity they call podcasting, a really simple idea with a powerful implication.

Or in his post this month:

In a phone talk, Adam [Curry] and I discussed this, and agreed we needed a name for the activity, and that Gergoire’s suggested term was pretty good, so we agreed to use it.

It’s the fact that, yet again, everyone is forgetting that it was Kevin Marks who did the first ‘podcatcher’ app that moved files automatically from an RSS feed to an iPod and demonstrated this at the Audioblogging conference in October 2003. And he demonstrated the working python script to Adam Curry. There were countless people involved with this media before the Winer/Curry PR machine got started, and there are countless more people since then that have created true value.

Winer may have built the first hooks into RSS and hoped people would exploit it (in essence the raw materials). But did he build up the infrastructure that went with podcasting? Did he think about how podcasts could be monetised? Did he sit there and sweat out technical details, procedures, rules of thumbs, build up shows, build up networks, use podcasting to make the world a better place? Or was it a growing and distributed community that worked on all these areas individually and jointly?

Winer has a place in podcast history, just as I do with my Bafta nomination for podcasting in 2005. To boil all those disparate stories of the wild frontier of early podcasting down to the actions of just the individuals on the iPodder-dev mailing list is disingenuous at best.

Should I be worried about Apple’s podcasting patent?

Friday, August 24th, 2012

Apple have been awarded their podcasting patent on “Techniques and systems for supporting podcasting

Pretty sure there’s a bundle of prior art here (Kevin?), but I’m looking at this with a cold chill. I’m not a patent lawyer, but it looks to me that Apple have walked up to the very big podcasting table, opened their jacket enough for everyone to see them carrying an AK-47 Assault Rifle, and have sat down with an innocent smile on their face.

I’m waiting for the other foot to drop on this one…

Update: Kevin points out, via Twitter, his prior art late in 2005.

Six years later, the podcasting survivors look back

Monday, November 7th, 2011

Mark Yoshimoto Nemcoff from his Blog World wrap-up:

I did see a bunch of friends and folks I’ve known since those olden podcasting days and the common joke we all shared was about being survivors. Every single one of us has parlayed our early indie experiences into career and brand-growing opportunities. All of us have expanded what we were originally doing and continue to thrive in new media… and all those annoying whiners and posers from the days of yore… there wasn’t a single one in sight.

And there, in a nutshell, is the evolution of podcasting.

A consistent podcast is a flexible podcast

Monday, September 19th, 2011

One of the initial attractions to podcasting is the ability to listen to a show whenever you want to – be it in the car, the daily jog along the boardwalk, or on a long flight across the Atlantic.  I think this freedom for the listener has been one of the strengths that has made podcasting what it is today.

More thoughts on staying regular over on the Blog World Expo blog.

Sometimes you need crap audio on your podcast

Saturday, June 25th, 2011

Some of my thoughts on imperfections in the audio helping your podcast sound authentic have went up on the BlogWorld blog, with an example from the mailbag from the Edinburgh Fringe podcast.

They loved the interviews, they loved the people that were on the show (and some were buying tickets on the strength of these spots), but they missed something. They missed the hustle and bustle in the background, they missed the feeling that they were right in the thick of the excitement that the Fringe brought to Edinburgh. They missed the moments I had to stop and let a very loud bus pass before I could ask another question. They missed the imperfection, and it was that imperfection that created the flavour that the rest of the podcast drew its energy from.

There’s a lesson in here for many of us.

Speaking at the Scottish Social Media Dinner

Monday, April 19th, 2010

This Wednesday I’m through in Glasgow as one of the speakers at this month’s Scottish Social Media Dinner. The topic is podcasting, and the three speakers are described as:

Ewan Spence – who does podcasts on music, gaming, The Edinburgh Fringe and, IIRC, The Eurovision Song Contest and builds up really good audiences for them all on the way.

The Glasgow Podcart team who who produce – at not for profit – some of the most diverse and exciting podcasts in Scotland.

But the main attraction is going to Mark Gillespie who is a one-man band producing the phenomenal WhiskyCast. It’s been running weekly – with more than an hour of content each week – pulling in thousands of listeners for almost five years. Mark’s going to tell us about the journey he’s been on, the lessons he’s learned and pass on some tips too. What makes Mark’s achievements even more impressive is that whisky is a visual, tactile and taste-driven experience, yet his podcast is audio only.

In a delightful bit of timing, I’m posting this just as the deadline for tickets closes, but if you really really must, you can nudge Craig McGill over at Contently Managed for more details and arm twisting.