results – Ewan Spence

2011 is Nokia’s write-off year, it’s 2012 that counts

Posted on July 21, 2011July 21, 2011 by Ewan Spence

The other Ewan: When the company made their announcement in February, what they were effectively saying was, â€˜expect NOTHING from us for agesâ€™… Nokia has a simple task ahead: Create brilliant Windows Phone handsets thereby delighting the consumer. Everything else â€” including Symbian, MeeGo and the like, itâ€™s all a diversion at the moment. The companyâ€™s ability to survive the next 12 months depends on Windows Phone 7. Nothing else matters.

Obligatory post on Apple’s Quarterly Results for page-view reasons

Posted on July 19, 2011 by Ewan Spence

They sold a lot, at a high margin, and won’t tell us what they’ll spend the money on. And supplied a bundle of page-views to all the tech blogs saying the same thing but with over a thousand words.

Someone other than AOL on the record about Patch advertising campaigns

Posted on July 19, 2011July 19, 2011 by Ewan Spence

I hesitate to pass judgment on the advertising’s effectiveness because Patch is clearly still ironing out the wrinkles and my experience is recent and brief. The first salesperson I dealt with oversold the site, claiming five times the unique visitors it actually has, according to stats shown to me by the supervisor who fired her. it’s a ridiculously expensive ad buy at about $100 versus $30 or so for a parallel Google Adwords campaign. The metrics have been abysmal and, after a short run in the middle of the summer doldrums, no inquiries. But I’m hopeful they’ll figure it out