Posts Tagged ‘social media’

Living Like An Online Swan

Sunday, August 30th, 2015

Paul Jarvis raises a point on Medium that is always worth repeating:

What I share online only represents a tiny portion of my life. Sure, I live a pretty decent life, and really don’t have anything tocomplain about, but still?—?it’s not nearly as interesting as a lot of folks assume. And conversely, I’m sure a lot of folks I assume have an amazingly awesome, super interesting life are exactly the same.

I always say that life, especially online life, is like a swan. Everyone looking at someone else sees the graceful moves, the supple neck, the effortless gliding from one shore to another. Underneath the waterline is another story… it’s ugly, it’s splashy, it’s frantic, and it’s a heck of a lot of effort (much of it wasted) to get any sort of traction.

Never forget that I’m a swan in every respect:

So when I think about what I’m doing, I have to remember I’m not comparing like with like. The failures and knock-backs that I receive, the moments where getting the words out of my head and onto the screen are like detention with Umbridge, the struggle to get a work-life balance… everyone I am talking to have these moments as well.

I have to remember when I tell people some of the things I have been up to in the last year, they only see the top of my iceberg, so they are comparing my success with their struggles. We’re all human, we’re all putting on the best show for everyone else, and we’re all paddling furiously under the water thinking we are going nowhere fast.

I appreciate every day just how hard everyone is paddling.

Rovio reaches out to social media for Angry Brids levels as staff count is reduced

Monday, October 6th, 2014

Let’s play join the dots. Firstly, Rovio costs 16% of the workforce, announced on October 2nd:

Unfortunately, we also need to consider possible employee reductions of a maximum of 130 people in Finland (approximately 16% of workforce).

Secondly, on October 4th Rovio launch a social media campaign asking the world to create new levels for their hit (only?) franchise Angry Birds

Want to help design a level in the Number 1 app of all time? Want millions of people across the world play it? Well this is YOUR chance to #MakeTheNextLevel! …Send us your ideas as sketches, paintings or photos by October 15th – then we’ll pick our favorites and turn them into levels for the next Angry Birds episode!

Given the majority of Rovio’s visibility comes from app packages of new Angry Birds levels, this seems a rather… curious coincidence. While I’m all for social media campaigns and boosting creativity, there’s a point where ‘make content for us’ starts to cross a line.

The world of PR is already messing up Jelly

Saturday, January 18th, 2014

Mobile start-up Jelly (a sort of post an image and ask a question about it and hope someone in your social circle (a) knows the answer (b) is on Jelly and (c) will happily post the answer) is just over a week old. Showing just how fast the internet works, the social media teams from the big brands are already “leveraging their real-time social virility and trading friendship capital for marketing messages.” Over to David Meyer:

The thing launched like three seconds ago and already I’m getting notifications for “questions” from mobile phone companies, soft drink firms and so on. Now, I’m not naïve. I know that a free app is going to come with an element of advertising. I get it – the revenue will come from brand partnerships or whatever. I think “native” (a.k.a deceptive) advertising sucks, but if it’s at least a bit obvious, it’s not the end of the world. Yay for media literacy.

But for Pete’s sake, can’t you marketers let me get comfy first? Maybe let me poke around and see why this new platform is fun (a debatable point) before you start hitting me over the head with the brand hammer? Do you have to be in there from day one?

This is how Facebook dies…

Friday, December 27th, 2013

…it dies in exactly the same way as every other mainstream social network of the past decade or so. It stops being cool. Jemima Kiss covers the research over on The Guardian:

“Facebook is not just on the slide – it is basically dead and buried,” wrote Daniel Miller, lead anthropologist on the research team, who is professor of material culture of University College London. “Mostly they feel embarrassed to even be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives.”

“What appears to be the most seminal moment in a young person’s decision to leave Facebook was surely that dreaded day your mum sends you a friend request,” wrote Miller. “It is nothing new that young people care about style and status in relation to their peers, and Facebook is simply not cool anymore.”

Social media marketing, through the medium of Asylum of the Daleks

Saturday, August 25th, 2012

This morning in Edinburgh? Just a solitary Scotsman standing in front of the excited audience asking us very politely “to keep it a surprise for everyone else.” When that Scotsman is Steven Moffat, addressing a lucky audience of Doctor Who fans getting ready to watch the season premier a week before its airing next week, trust is enough.

My thoughts on marketing after attending the ‘Asylum of the Daleks’ screening this morning are up on Forbes.

Social Media in the #LondonRiots, the positive view

Saturday, August 13th, 2011

…as anyone personally participating in social media this week will testify, social media was by far and away used more as a force for good amidst the rioting. The smart organisation of people, sharing of information and transfer of news was like nothing seen before.

Questions that every conference organiser needs to answer

Wednesday, July 6th, 2011

Sadly, it’s notable how bad most conferences are in this regard when you know the most common phrases you hear are “Is there a network connection?” and “What’s the password?” Such questions are joined nowadays by either “Is there a hashtag for this event?” or “What’s the hashtag?”

Neville Hobson sets out the benefits and examples perfectly.

You may not twitter Olympic news if you are at the Olympics

Tuesday, June 28th, 2011

Is it just me or are the brand protection rules around the Olympics just there to make sure nobody upsets McDonalds and Coca-Cola?

Competitors may write only "first-person, diary-type" entries but should not act as reporters… Postings deemed to be for commercial purposes will not be permitted.

Right, so what if an athlete posts to their website running Google AdSense? What if their tweet becomes news thanks to it being quoted by a blogger who’s story is then lifted (without credit) by the Daily Mail? And how do you define what a reporter is? Or is this a nice public face saying "yes, people can tweet" while actually locking down the actual content?