Tag: subscription

A third way to make money from mobile apps

First up, I consider Overcast the best mobile podcast clients currently available. Marco Arment’s client has grown over the years and developed almost every feature that I could want. The only trouble he’s had is trying to create a solid income from it. Following the initial one-year subscription model, then a patronage-based model, he’s now looking at a third option: Ads are the great compromise: money needs to come from somewhere, and the vast majority of people choose free-with-ads over direct payment. Ads need not be a bad thing: when implemented respectfully, all parties can get what they want. Most

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Which comes first, the audience or the subscription?

What I find interesting about Andrew Sullivan’s move to a ‘porous’ subscription model for his site The Dish, is where the various $20 subscribers came from. There wasn’t a long pledge drive, there wasn’t a slow burn as people had to decide to sign up or not. On announcing the change and the membership fee, Sullivan and his team saw over $900,000 in cash pledged by his readers. That there is the dedicated audience. That’s the ‘1000 Fans’ concept in action. Sullivan has a base audience who consider his site to be part of their life so much that there

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Who will buy news online? Lots of people!

So if 77% of readers won’t pay for news online… that means 23% will! Even with the rounding errors, it’s a good rule of thumb to say that 23% will pay somewhere in the media of the figure asked by the Harris Interactive poll, which would be $5/£3 a month. Given that Rupert Murdoch is looking to put his papers behind a pay wall, he’s got to love numbers like this. But I’m going to use numbers from The Guardian for this next bit. Their ABC for Sept 2009 was 32.9m users. So 23% of them, paying £3 a month,

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