An X-Wing. Made of Lego. Full Size.
Less formally, the X-Wing symbolizes an obscenely profitable partnership, now in its 14th year, that has sold more than 200 million building sets, 30 million copies of four video games (according to NPD Group), and 450 different Lego Star Wars mini-figures. Lego Star Wars has been a major contributor to a five-year run during which Lego has averaged 24 percent year-on-year growth in sales and 40 percent growth in profits. Now that’s how to use PR and marketing to get a corporate story out there on the history of Lego. I just wonder who’s going to have promotional sets at Eurovision next year?
